|
MyWebPal,
a division of Myles Communications to offer AdStar’s
Web-based classified advertising services to market of
smaller daily and weekly newspapers
MARINA DEL REY, Calif. – December 6, 2007 – Extending its Web-based ad transaction services to a new market of small and medium-sized newspaper publishers, AdStar, Inc. (Nasdaq: ADST) today announced a reseller agreement with Myles Communications, operator of MyWebPal.com, a suite of online newspaper publishing tools. Under terms of the agreement, MyWebPal will market AdStar’s Web-based classified advertising services to its more than 120 weekly and daily newspapers customers across the country. AdStar and MyWebPal are currently working on the first joint project with a publisher of several weekly newspapers in New York State.
“This agreement with MyWebPal provides us with a proven and experienced partner to target a new market of smaller newspaper publishers,” said Ron Stephens, vice president of sales for AdStar, Inc. “MyWebPal is already working with a number of newspapers on establishing a high-quality and sustainable online presence. Our solution will serve as a complementary, value-added offering that will these smaller newspapers to automate their classified ad sales processes and create new revenue-generating opportunities.”
AdStar’ s Web-based Ad Sales solution allows advertisers to create, schedule and pay for their print and online classified ads through a single, intuitive online dashboard. AdStar’s technology captures the information from the advertiser and then automatically formats the ad for the appropriate vertical market and publishing destination.
“For many small daily and weekly newspapers, an online presence is a relatively new and experimental initiative, while classified advertising is still being managed by a single person taking orders over the phone or fax,” noted Jim Myles, chief executive officer of Myles Communications. “Small newspapers have many of the same challenges and needs of large publishers, especially when it comes to classified advertising. Thanks to the scalability and flexibility of AdStar’s Web-based Ad Sales technology, our clients and their advertisers will have access to the same tools and services as The Los Angeles Times and The Atlanta Journal-Constitution. Working with AdStar provides us a turn-key online classified ad transaction solution to complement our growing suite of online publishing tools.”
To learn how your paper can benefit from MyWebPal’s agreement with AdStar, contact Jim Myles at 573-808-4740 or jmyles@mywebpal.com
About AdStar, Inc.
AdStar, Inc. (Nasdaq: ADST - News) is the leading provider of e-commerce transaction software and services for the advertising and publishing industries. AdStar’s proprietary suite of e-commerce services includes remote ad entry software and web-based ad transaction services. AdStar is also the industry’s largest supplier of automated payment processing services. AdStar’s ad transaction infrastructure powers classified ad sales for more than 40 of the largest newspapers in the United States, CareerBuilder, and a growing number of other online and print media companies. EdgCapture, AdStar’s automated payment process solution, is currently employed by call centers at more than 100 of the nation’s leading newspaper and magazines. AdStar is headquartered in Marina del Rey, Calif. For additional information on AdStar, Inc., visit www.adstar.com.
|